HYBA is based in Dubai and founded in 2018, aggregating professionals with founded expertise in travel retail as well as the marketing and distribution domain in the GCC and abroad.

Hyba is licensed as a general trading company to do business in the UAE domestic market as well as the wider GCC area.

Our key areas are fashion, accessories and design products but we also have a particular interest in innovative consumer products that shows high market potential.

We usually act as an agent, but in some selected cases we can decide to invest in a particularly exciting product and trade it internationally or distribute it in the local market and the GCC area.

We also provide marketing and business consulting for foreign companies that are interested in entering the GCC market.